Together with de Bijenkorf, we supported the launch of SKIMS with a festive in-store event. Guests and members enjoyed freshly made stroopwafels in branded sleeves and coffee from a dedicated barista station with branded cups. During the press moment, croissants were served with SKIMS-branded napkins, along with several refreshing drinks. A DJ set the atmosphere while guests were guided through the pop-up, introducing the brand and its products.
