With Warner Music, we brought Dua Lipa’s new album to the streets with an exclusive activation. A branded stroopwafel food truck toured Utrecht and Amsterdam, offering fresh stroopwafels while fans listened to the newest tracks. The activation started at Stationsplein in Utrecht, where stroopwafels were handed out, alongside an OOH campaign featured on the station’s billboard. In the afternoon, the truck moved to Kwakersplein in Amsterdam. A true Dutch way to celebrate the album release!
