JD SPORTS
We have worked with JD SPORTS on multiple activations across the Netherlands and Belgium, bringing their brand to life uniquely. From supporting the opening of JD’s biggest store in Europe in Rotterdam – with branded stroopwafels, a barber shop, and a tooth gem stand – to organizing the JD Family Dinner featuring custom games, ice cubes, lemons, olive oil, cameras, and wine bottles. We also supported the launch of the Lutsharel Geertruida Court, creating an impactful moment for the community. Each activation was designed to connect with the JD audience engagingly and memorably.
VODAFONE PRIDE
For Pride, we were proud to support Vodafone in bringing their activation to life at Utrecht, Amsterdam, and Groningen. We handled the full production of the branded Vodafone x Pride stand, where guests received a specially designed Conversation Ring – a powerful symbol of connection and inclusivity, created in collaboration with local designer Jade Hermans. The rings, handed out by Queens, Vodafone staff, and our hosts, helped spark new conversations and connections throughout the day. With this activation, Vodafone created a space where every visitor could feel welcome, safe, and part of the community.
DUA LIPA
With Warner Music, we brought Dua Lipa’s new album to the streets with an exclusive activation. A branded stroopwafel food truck toured Utrecht and Amsterdam, offering fresh stroopwafels while fans listened to the newest tracks. The activation started at Stationsplein in Utrecht, where stroopwafels were handed out, alongside an OOH campaign featured on the station’s billboard. In the afternoon, the truck moved to Kwakersplein in Amsterdam. A true Dutch way to celebrate the album release!
