To celebrate the launch of Ace & Tate’s new sunglasses collection, we produced a vibrant summer activation across multiple locations in Amsterdam and Rotterdam. Passersby were treated to color-coordinated ice cream, served from a custom-designed, fully branded bike cart. Each ice cream cup featured a scannable QR code, giving lucky guests the chance to win prizes such as free sunglasses, 50% discounts, accessories, and exclusive merch. We managed the full production, including logistics, permits, power supply, as well as enthusiastic hosts.
