Bringing Your Brand to Life — From Concept to Execution

At Braas Events, we turn your ideas into unforgettable experiences. Whether you need support in solving complex logistical challenges, crafting a fully personalized event, or transforming a space into an immersive brand experience—we’ve got you covered. From bold brand takeovers to seamless execution of creative campaigns, we bring strategy and storytelling together to engage your audience in the most impactful way.

“Your vision, our expertise
— let’s make it extraordinary.”

Events

RÉMY MARTIN

For Rémy Martin’s 300-year celebration at De L’Europe Amsterdam, we curated a seamless experience from start to finish. Guests arrived via a private boat tour before enjoying a photo opportunity and an exclusive Rémy Martin tasting. A tailored four-course dinner paired with Rémy martin cognac set the stage for an intimate evening, enhanced by a live performance from Joya Mooi. The celebration ended with a special cake-cutting ceremony and cocktails at the bar, bringing together all the elements for a memorable event.

ZALANDO HOLIDAY DINNER

For Zalando’s Holiday Dinner at Corner Store in Amsterdam Noord, we brought the festive spirit to life through full event production and styling. Guests entered via a black carpet, framed by a glowing neon club sign and red uplighting that set the tone for the night. Inside, the space was transformed into a disco-inspired setting – with a haze of smoke, several disco balls, and a DJ booth subtly styled with Zalando pieces. Dinner was served at a snake-shaped table dressed in white linen, with soft candlelight, custom menu cards, and Instax cameras inviting guests to capture moments. A champagne tower stood to the side, while glittering curtains behind the stage created a fitting backdrop for a live performance by Nicolas Kanza.

SKIMS

Together with de Bijenkorf, we supported the launch of SKIMS with a festive in-store event. Guests and members enjoyed freshly made stroopwafels in branded sleeves and coffee from a dedicated barista station with branded cups. During the press moment, croissants were served with SKIMS-branded napkins, along with several refreshing drinks. A DJ set the atmosphere while guests were guided through the pop-up, introducing the brand and its products.

DE BIJENKORF
LAUNCH OF NEW MEN’S FLOOR

De Bijenkorf celebrated the launch of its new men’s floor with an exclusive event for 400 guests. We managed guest hospitality, including coat check and serving the signature Bijenkorf Spritz drink on arrival. Drinks were provided at multiple bars, with Royal Bliss at Isaac’s bar, and bites were served by Chef and the City.

ELLE X AEG
NEW LAUNDRY RANGE

We celebrated the launch of the new AEG steam range of washing machines. Focussing on using less water and taking better care of your wardrobe, sustainability was the key concept. We included a circular chef to provide a lunch for a selected group of influencers and a dinner for readers and editors of ELLE.

LEVI’S
OUTDOOR

What better way to show the new outdoor collection than in the outdoor.

FRENNA
HIGHEST

To celebrate the new album of Frenna named Highest we booked him his own private airplane; the 777 jet. Not only did we listen to the new album on the highest level with all his friends, we also participated in the Guinness book of Records, ate the best Dragon Roll sushi and sipped ice cold Dom Perignon.

DE BIJENKORF
ROOFTOP ICE SKATING RINK

Can you build an ice skating rink on the rooftop of de Bijenkorf Rotterdam including a Swiss chalet and a ‘koek and zopie’ bar? Sure we can! This activation lasted a month and we were very happy to include a big part of our Jobs on the Go team here.

We don’t just plan events — we bring them to life, down to the smallest detail.

From celebrating a new store launch to temporary pop-ups, marketing activations, album releases, weddings, and more, we provide professional, friendly, and expert support in producing and managing unforgettable events. With a creative, out-of-the-box approach and a keen eye for finding the perfect locations and partners, we ensure every event is executed flawlessly.

Activations

JD SPORTS

We have worked with JD SPORTS on multiple activations across the Netherlands and Belgium, bringing their brand to life uniquely. From supporting the opening of JD’s biggest store in Europe in Rotterdam – with branded stroopwafels, a barber shop, and a tooth gem stand – to organizing the JD Family Dinner featuring custom games, ice cubes, lemons, olive oil, cameras, and wine bottles. We also supported the launch of the Lutsharel Geertruida Court, creating an impactful moment for the community. Each activation was designed to connect with the JD audience engagingly and memorably.

VODAFONE PRIDE

For Pride, we were proud to support Vodafone in bringing their activation to life at Utrecht, Amsterdam, and Groningen. We handled the full production of the branded Vodafone x Pride stand, where guests received a specially designed Conversation Ring – a powerful symbol of connection and inclusivity, created in collaboration with local designer Jade Hermans. The rings, handed out by Queens, Vodafone staff, and our hosts, helped spark new conversations and connections throughout the day. With this activation, Vodafone created a space where every visitor could feel welcome, safe, and part of the community.

DUA LIPA

With Warner Music, we brought Dua Lipa’s new album to the streets with an exclusive activation. A branded stroopwafel food truck toured Utrecht and Amsterdam, offering fresh stroopwafels while fans listened to the newest tracks. The activation started at Stationsplein in Utrecht, where stroopwafels were handed out, alongside an OOH campaign featured on the station’s billboard. In the afternoon, the truck moved to Kwakersplein in Amsterdam. A true Dutch way to celebrate the album release!

ACE AND TATE SUMMER

To celebrate the launch of Ace & Tate’s new sunglasses collection, we produced a vibrant summer activation across multiple locations in Amsterdam and Rotterdam. Passersby were treated to color-coordinated ice cream, served from a custom-designed, fully branded bike cart. Each ice cream cup featured a scannable QR code, giving lucky guests the chance to win prizes such as free sunglasses, 50% discounts, accessories, and exclusive merch. We managed the full production, including logistics, permits, power supply, as well as enthusiastic hosts.

BUMBLE KING’S DAY

For King’s Day, we organized three BUMBLE toilet units at Noordermarkt, Amstelveld, and Westergas in Amsterdam. Since finding a clean and safe restroom can be challenging for women during the celebrations, these units provided a fresh, secure, and free toilet experience with sustainable products for all ladies in need.

MURDA – IMPAT
INTERNATIONAL CAMPAGNE MURDA & HADISE

A unique promotion for a new album in every way. In 5 major cities we produced a poster campaign in honor of the release of the new album.

The posters were placed in iconic places in Amsterdam, Rotterdam, Berlin, Paris and London. After placing them we have created professional images of these beautiful places.

SUBWAY KINGSDAY

Kingsday, Subway launched a custom made ‘submarine’ that can service all thirsty and hungry boaters near Berlagebrug, Oosterdok and Stopera.

Our Sub was the Kingsday hero as it delivered free Subway sandwiches.

Name it and we’ve done it!

Whether it is creating a pop-up store, organizing out-of-home campaigns, coordinating a door-to-door activation, or arranging a takeover. Name it and we’ve done it!

By combining our event production knowledge with brand activations, we manage to create a new experience every time.

To keep up on our latest projects

Jobs on the Go is our in-house team of hosts, bartenders, builders, and movers. The team consists of young enthusiasts who help us on a regular basis before, during, and after events. Over the past year, we have experienced the importance of having reliable and flexible staff, especially in the event industry. This is how Jobs on the Go got started. Since we know all group members on a personal level, we are able to match the staff to the specific event. This way, we make sure to deliver the best performance possible. Our goal is to put together a dream team over and over again.

WORK FOR US

We are a team of creative individuals who love what we do, and we’re always on the lookout for new team members who share this enthusiasm.

If you’re looking to join a dynamic and multifunctional company, where no day is like the other then you’re in the right place.

Rental

Explore our lookbook to find the perfect rentals for your events.

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